Training

Would you like to learn to write like the professionals?

Are you a marketer who writes most of the copy for your employer?

Do you own a business, but struggle to communicate with your customers?

Are you a fledgling copywriter who’s just starting out?

Are you part of a marketing team which produces most of your company’s content?

If you’re new to copywriting, or just need to learn how to communicate with your customers, Sunflower can help. We have just the right course for you.

I’m Vicky, MD of Sunflower and copywriter, and I write and deliver all our courses. They’re all practical and fun, with plenty of exercises to work through and a few surprises on the way.

Introduction to Copywriting

Designed for those who are new to copywriting and direct marketing, this course will teach you the basic essentials of writing for results. From how people’s minds work, to planning, to some expert hints and tips, you’ll leave with a skill for life. Click here to find out more.

Writing for the Web

This course is for anyone who writes words for websites. Perhaps you’re a business owner who wants to learn the basics of writing for the web. Or you might work in a marketing department, with responsibility for maintaining your company’s website. Or perhaps you’re a web designer or developer who wants to know how words work best online.

Copywriting is behaviour modification. That’s true whether your words are printed in a letter or brochure, or created online in pixels.

Either way, the words you use need to earn their keep. They need to persuade your reader to do what you want them to do. Click here to find out more.

Copywriting for You and Your Business

If you’re part of a team which produces content for your business, this is the course for you. We’ll come to your premises and deliver training designed to address your specific needs.

Do you write a lot of press releases, blog posts or newsletters? Does your team need help with its personal branding and professional online presence? Do you need to develop and establish a tone of voice for your business? You’re in the right place. Click here to find out more.

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