Introduction to Copywriting

Would you like to learn to write like a professional copywriter? Would you like to approach your task without sweating over every sentence? Would you like to think about your messaging without a sense of dread?

Imagine: no more blank sheets of paper staring accusingly at you. No more writer’s block. No more struggling to find the right words to persuade your customers to buy your product.

Just some simple techniques to get you writing copy that works.

Simple techniques that will save you time. Lots of time.

Simple techniques that will save you money and bring you a great return on your investment.

Of course, you could hire someone like me. And for a large, one-off project like a website or a brochure, you should. But what about those email shots you need to send? The newsletter that goes out every week or month? Your blog?

Outsourcing regular work can get expensive, especially for small businesses.

But you could learn to do it yourself.

This introductory course is straightforward, fun and practical. In just one day, you’ll learn everything you need to start writing copy that will work much harder than anything you’ve written before. And it will do much better than most of your competitors’ copy (unless they’ve done this course too – in which case, it’s a level playing field).

It will give you all the tools and techniques you need to write copy that really works. Copy that engages your reader and persuades them to do what you want them to do.

Sunflower Communications Introduction to Copywriting workbook

Book today!

You’ll learn how to plan your writing. How people think and make decisions. How to hook your reader. How to keep them reading, and how to persuade them to part with their hard-earned cash.

You’ll go away at the end of the day with a completed piece of writing that you can put into action straight away.

You’ll take home detailed notes and a workbook you can refer to whenever you need to.

And you’ll have access to my critical eye and constructive advice for a whole month after the course.

It’s a sound investment.

You’ll develop a skill you can apply to all your corporate communications. This course is not a one-off cost, it’s an investment that you’ll keep using throughout your career.

You’ll develop a skill that will lead to increased sales or enquiries, more engagement with your readers, and a deeper understanding of what your customers want and need. Every time you need to write something.

(You’ll find the skills you learn useful outside work too.)

Why train with Sunflower?

Vicky Fraser - headshot

Friendly, professional tuition.

Hi, I’m Vicky, Sunflower’s MD. I’ve been writing copy that works for more than 10 years now. I’ve been studying people and the way they think, behave and make decisions for the past three years. And that’s what gives my writing the edge. That’s what I’ll be passing on to you.

I’ve worked in the marketing department and then the press office of a major national charity. My writing has featured in the national media on many occasions. I was hunted down and recruited as copywriter for a Midlands-based technology company, writing for a specific (and successful) project.

Then I started Sunflower Communications in 2012.

Since forming the company, I’ve worked with international technology companies, large businesses, charities, small businesses, start-ups and solopreneurs. I’ve written for a range of readers in a variety of industries.

I’ve written web copy that delights and sells, email campaigns with a conversion rate that would make you weep with joy (and an open rate of 30%). I’ve developed a lively tone of voice for a successful events company, and guided a charity through a major rebranding exercise – creating a tone of voice and message that really gets through to their readers.

I know what people find interesting, I’m a lively teacher, and my enthusiasm for marketing is infectious. I’ve trained under some of the UK’s top copywriters and I use techniques that have been proven to work. Some of the tips and tricks I’ll be passing on will make you wonder why you’ve waited so long to do some training.

Sunflower training courses are always well-received and I’ve got a group of very happy customers.

So let me ask you:

Do you do all the writing for your company? Are you thinking of becoming a copywriter?

You’re in the right place.

Our next Introduction to Copywriting course is happening on March 11, 2014. It costs just £495 + VAT (£594 total) to learn skills and techniques that will last a lifetime. Book today: fill in the form below and take your first step towards writing brilliant copy that gets results every time.

If you book and pay before January 24, you’ll pay just £395 + VAT (£474 total).

Looking forward to writing winning copy? Excellent. I’ll see you there.

Vicky Fraser, Managing Director, Sunflower Communications

PS: If you’ve got a larger team you’d like to train, I can come to you with a bespoke course. Just give me a call on 07814 577217 and we’ll discuss what you need.


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