Writing for the web: one-day workshop

Make your website work harder

Copywriting is behaviour modification. That’s true whether your words are printed in a letter or brochure, or created online in pixels.

Either way, the words you use need to earn their keep. They need to persuade your reader to do what you want them to do.

A funny thing happens when it comes to writing words for websites. People suddenly seem to forget that they’re talking to the same people they were talking to offline (mostly). They start thinking they have to do it all differently.

Well, the internet is different. But not that different. Drayton Bird, one of the world’s most successful direct response copywriters, calls it “accelerated direct marketing”.

It means that all the same techniques apply – but everything happens more quickly online. And you need a few other tricks up your sleeve too.

On this one-day workshop, you’ll learn how to write compelling, persuasive words that will delight your reader and – most importantly – increase your enquiries.

In just one day, you can learn some simple techniques that will improve your website and make it earn its keep.

Are you ready to find out more? Brilliant. Give me a call on 07814 577217.

What will I learn?

I’ve teamed up with Jo from Jo’s Correctional Facility (isn’t that a great name?). Together, we’ve created a one-day workshop that will teach you all the basics of writing for the web.

  • What is writing for the web?
  • The problem with most websites
  • Who is your reader?
  • What should each page do?
  • How to plan your writing
  • How to structure your writing
  • Emotional triggers
  • Headlines
  • Readability – hints and tips
  • Being found online (SEO)

This isn’t your average copywriting training course

Throughout the day, you’ll be working on a real webpage for your site. The idea is that you’ll leave with a page of copy all ready to upload.

But if you haven’t finished by the end of the day, don’t worry – you can send us the draft whenever you’re ready and we’ll give you feedback and suggestions.

Where can I learn how to write for results?

Wherever suits you. We offer open training courses in Leamington Spa, London and Birmingham.

We can deliver bespoke training at your offices, or arrange tailored one-to-one sessions for individuals. Or you can do some online training with Google+ Hangouts.

How much will it cost me?

A place on our open training course means an investment of just £350 + VAT.

For more information about investing in bespoke and online training, please contact me on 07814 577217.

Who’s doing the teaching?

Two copywriters who have many years’ experience between them. We write compelling, persuasive copy that makes our clients money every day. We give you plenty of practical exercises to complete and explain everything carefully in plain English (but then, you’d expect that from copywriters, right?).

We’ve found that fewer slides and more action works best. Our students leave able to put everything they’ve learned into practice straight away. They start seeing results fast – within a couple of weeks. You will too.

You can find out all about me here. I’ve got more than 10 years’ experience writing copy that gets results. I know it does, because I test everything I write. So I know what works, and I’d like to share it with you. I love helping others get results from their writing.

Jo is a professional copywriter and proofreader with a great deal of experience writing effective copy. She has a keen eye for detail and a passion for brands and marketing.

Call now on 07814 577217 and book your place. Or email me. I guarantee you’ll leave fired up and ready and able to change your world with words.


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